Sarah Arrow

With the credit crunch small businesses are looking at different, more cost effective ways of marketing.

For some, social media marketing has been touted as the ‘be all and end all’ for small businesses looking to raise their profile. Which is all right if you have a strategy in place and know what you are doing or have the time to learn how to do it.

One of the easiest and most effective types of marketing is Article Marketing. This entails  writing a series of fact (and keyword) rich articles and using article directories to promote them.  The idea being that your articles reach a wider audience through newsletters, RSS feed etc.  We recommend EZineArticles for this, but type in Free Article Directory in google and you will find a whole heap more to add your articles to

Ah! I hear you say, who is going to write all these articles?

Why not ask your existing staff? Many companies don’t realise what hidden talents their existing staff already have. They see their job and what they do for the company with different eyes than the management, and a nicely written article can make all the difference.

What do you mean – make all the difference?

An article written by the companies owners or managers can be filled with jargon, it can be a total sales pitch, it can be all kinds of things that a customer doesn’t want to see.  So put yourself in the customers shoes and start writing.  It doesn’t have to be much – 250 words can have a big impact.

And if article marketing just isn’t your cup of tea – how about blogging?

Sarah Arrow