Sarah Arrow

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This is the year that you plan to really succeed in your online business. This year you are determined to make it a full time income.  In order to build a successful online business, you need to first identify the primary online business model you want to follow. How to ...

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I make no secret of the fact that marketing our business online has transformed how we do business. As a greener transport company alost everything we do (except delivering the goods) is done online. If you have found this post and have not brought your business online and are not ...

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Google Places is one of my favourite tools in the Google portfolio. It’s powerful for local searches which is good for us business bloggers.  What is Google Places? It’s a platform that lets businesses interact directly with their customers online. It’s also a wonderful tool for attracting new customers and ...

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When I got married back in 2008 I sourced my suppliers via Twitter and met online friends for the first time at my wedding reception. I didn’t look offline for anything… fast forward a few years and I am now having to return to the offline world. It’s not easy ...

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Consistent branding is often debated over social media. Some say it’s important that your readers recognise your Gravatar and Social Media profiles in multiple places (I’m inclined to agree) and others have tested multiple profile images etc and say don’t bother. Obviously it’s a bit of a minefield If you ...

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Creating a great blog for an offline, real world business isn’t easy and it isn’t second nature to most business people. What works in the online world, may not work in your offline marketplace. But what you post on your blog can make a huge difference to people who visit ...

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