Marketing

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Facebook vs LinkedIn

The user or client of a site generally controls the message and that is why people tend to prefer LinkedIn or Facebook but not both. By controlling the message the client effectively comes blind to advertising. Think TiVo and Sky Plus: you record a program and then skip the adverts. ...

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2
The money is in the Middleton List

Reading The Times this morning  and it had an article about where the Middleton Family got their money from. I can’t link to the article as the Times is now behind a paywall. The article went on to say that their business ‘Party Pieces’ sold  data about their customers for ...

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3
Blogs, Blood and owning your soul

Dear readers (am still on my Jane Austen bent ) Sorry I have neglected my blog for a while, I did aim to post weekly on bits and pieces that I found useful around the web. I didn’t get sidetracked, I just reached the next level with my JVs. I ...

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1
Learning to use Email for marketing campaigns

The good news is I am still not selling you anything, the good news is… Katherine Davison has an excellent hands on training session scheduled for the 11th of March 2010 in Southend, Essex. Creating a list, managing the list and starting your campaign are all topics covered in the ...

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5
Cost Effective Marketing

With the credit crunch small businesses are looking at different, more cost effective ways of marketing. For some, social media marketing has been touted as the ‘be all and end all’ for small businesses looking to raise their profile. Which is all right if you have a strategy in place ...

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7
Protecting your ebooks from unauthorised distribution

One of the early worries for us was not so much writing the ebook, but preventing people from giving our content to people who had not paid for it. Ebook piracy can be a big problem, and let’s face it we have all had people send us ebooks that they ...

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